An age-old fiber, rediscovered in Puglia with respect for the land
Cotton (from the Arabic qutn) is the short, soft, fluffy fiber that wraps around the seeds of plants in the Gossypium genus. We grow it in the province of Foggia using the regenerative organic method, ROC™ certified, to bring quality, ethics and memory back to a crop that has run through the history of the Tavoliere plain.
A fiber as old as humankind
A plant that has accompanied humankind for millennia, domesticated independently in the Old and New Worlds, which today we grow again with the same care as then.
Cotton belongs to the genus Gossypium, in the Malvaceae family: a shrub native to tropical and subtropical regions around the world, from the Americas to Africa and India. It is a perennial plant, but in modern farming systems — including ours — it is grown as an annual, partly because of its poor frost tolerance.
Today the plants reach about 1.20 m in height; in traditional perennial farming systems, now largely disappeared, they could exceed 2 meters.
The presence of Gossypium barbadense has been identified at a site in the Nanchoc district, Peru, evidencing the prehistoric use of cotton in the New World.
At Mehrgarh, in the Kachi district, fragments of a cotton thread used to string together a necklace of eight copper beads were found: among the earliest evidence of weaving in the world.
What makes us unique
As well as being one of the first businesses to produce cotton in Italy, we are also the only company certified ROC™.
Until the arrival of synthetic fibers in the 1960s, cotton was a crop typical of the landscape and history of Puglia, particularly of the province of Foggia. Today we are rediscovering it, combining traditional practices with the latest technical and scientific innovations, to obtain a high-quality final product that meets the highest environmental, ethical and production standards.
Regenerative organic farming is based on practices capable of rebuilding the soil's organic matter, improving its water retention capacity, increasing biodiversity and sequestering carbon. The ROC™ Italia certification also guarantees social fairness, through fair working conditions and pay for the people who work on certified farms.
Regenerative Organic Certified™
EU Organic FarmingCaring for the soil
Three practices, one goal: giving fertility and life back to the land that feeds us, one hectare at a time.
We have done away with more aggressive practices such as ploughing, preferring minimum-tillage techniques that avoid turning over the soil, preserve its structure, reduce erosion of the fertile layer and limit fuel consumption and CO₂ emissions.
On our plots we spread quintals of well-matured cow manure sourced from local organic farms: a valuable input of organic matter and beneficial bacteria, which makes nutrients available and improves the soil's structure and water retention.
We alternate depleting crops (durum wheat), renewal crops (tomato, cotton) and nitrogen-fixing crops (legumes), to limit allelopathic risk, increase soil fertility and improve its structure.
A year in the fields
Our regenerative organic cotton is always preceded by around 90 days of leguminous green manure, which is then chopped and worked into the soil.
The soil is then prepared with minimum tillage and, around mid-May, the seeds are planted. In July comes the spectacular flowering: the field fills with pink and white blooms, a true feast for pollinators.
90 days of legumes, then chopped and worked into the soil to nourish it.
Minimum tillage and planting of the cotton seeds.
Pink and white flowers cover the field; after fertilization the bolls begin to swell.
In September the bolls open and the fiber emerges: harvest begins.
Short supply chain, total ethics
Our cotton is processed entirely in Italy, just steps away from the fields where it is grown.
The fiber is separated from the seed just a few kilometers from the fields where it is harvested.
The fiber is turned into yarn, ready to become fabric.
At the Beste facility, the yarn takes its final shape, garment by garment.
From seed to finished garment, without ever leaving Italy: a genuine ethical, Made in Italy textile supply chain.
Shots from our fields
We're happy to talk to buyers, textile companies and ethical fashion brands interested in discovering an Italian, organic and regenerative fiber.
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